Tuesday, June 22, 2010

Spring Mailouts

This spring I took over the mailouts for our recruits.

It's pretty simple--just come up with a series of letters to send out to the list of high prospects. With the help of our associate head coach, I came up with a Top 5 list of reasons why a recruit would choose PSU. This has been done in years past, too. It's simple, to-the-point, and you get to use your creativity on the mailouts. Just send out one per week, in reverse order (#5 reason, #4 reason, etc.), and then do a little recap at the end of the list. The examples for the last two years are in a binder with "MAILOUTS" written on the spine.

A new series of mailouts will go out in the fall, and I'll write more about that then.

No comments:

Post a Comment